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Work
About
Guzman y Gomez (GYG)
Enhancing GYG’s GOMEX loyalty platform to social media and healthy eating trends
Led the redesign of Belong’s internet ordering flow into an accessible, single-page experience, lifting conversion from 3.6% to 5.4% in the first week.
~154k
searches per year
~154k
searches per year
Guzman y Gomez (GYG)
Enhancing GYG’s GOMEX loyalty platform to social media and healthy eating trends
Led the redesign of Belong’s internet ordering flow into an accessible, single-page experience, lifting conversion from 3.6% to 5.4% in the first week.
~154k
searches per year
~154k
searches per year
Problem
A disjointed sign-up experience hurting conversion
Customers were forced through a disconnected ordering journey, where an outdated address check, split-page flow, and accessibility gaps made it harder to complete sign up.
Problem
A disjointed sign-up experience hurting conversion
Customers were forced through a disconnected ordering journey, where an outdated address check, split-page flow, and accessibility gaps made it harder to complete sign up.
Solution
Enhanced GOMEX loyalty platform that offers frequent and long term customers rewards through streaks & builds value through stats driven.
An uplifted GOMEX reward platform that features ordering streaks, badges and statistics of ordering.
Achievements & Stats page
Titles
Titles
Badges
Solution
Enhanced GOMEX loyalty platform that offers frequent and long term customers rewards through streaks & builds value through stats driven.
An uplifted GOMEX reward platform that features ordering streaks, badges and statistics of ordering.
Achievements & Stats page
Titles
Titles
Badges
Research
The fast food rewards market
To understand how GYG could expand their rewards platform lets get an understanding where it fits into the fast food landscape and where GYG fits in as well.
Research
The fast food rewards market
To understand how GYG could expand their rewards platform lets get an understanding where it fits into the fast food landscape and where GYG fits in as well.
Solution
A multi-page experience into a seamless one page
When we look at the social media landscape their are 3 things that GYG can have a big leverage other compared to other fast food companies in Australia.
With the brand Identity
The healthy food and low calories/high protein markets
Customer demographics
18-35 years drive are the biggest uses of steaks stats and sharable content
Already built following on social media
Rise of health food content
According to Tiktok the health food market has grown by X amount and that X amount of stat (insert here) and same with the low calorie/high protein meals increase. With GYG brand core value of being clean and the fact they partner with a lot of athletes as a fast food for choice for post workout, GYG can ultilise this as a driver of driving repeated. This is also evident on social media with the examples below amassing over 1.5m+ views.
GYG not only has already has a big impact from content creators in the healthy gym fitness scene but because of how healthy it is they other competitors have memes spawn about them how they impact people’s stomach after eating.
The solution consolidated the multi-page journey into one accessible ordering experience, with a redesigned address check and a simpler flow that helped customers move from eligibility to sign up with less friction.
“one of the few fast foods he can eat often without feeling sluggish, and as a keen gym-goer, he loves that they have “amazing macros and calories,”’
Quote from the news.com.au from Tyler Carroll who ate GYG every day for a year
Solution
A multi-page experience into a seamless one page
When we look at the social media landscape their are 3 things that GYG can have a big leverage other compared to other fast food companies in Australia.
With the brand Identity
The healthy food and low calories/high protein markets
Customer demographics
18-35 years drive are the biggest uses of steaks stats and sharable content
Already built following on social media
Rise of health food content
According to Tiktok the health food market has grown by X amount and that X amount of stat (insert here) and same with the low calorie/high protein meals increase. With GYG brand core value of being clean and the fact they partner with a lot of athletes as a fast food for choice for post workout, GYG can ultilise this as a driver of driving repeated. This is also evident on social media with the examples below amassing over 1.5m+ views.
GYG not only has already has a big impact from content creators in the healthy gym fitness scene but because of how healthy it is they other competitors have memes spawn about them how they impact people’s stomach after eating.
The solution consolidated the multi-page journey into one accessible ordering experience, with a redesigned address check and a simpler flow that helped customers move from eligibility to sign up with less friction.
“one of the few fast foods he can eat often without feeling sluggish, and as a keen gym-goer, he loves that they have “amazing macros and calories,”’
Quote from the news.com.au from Tyler Carroll who ate GYG every day for a year
Thanks for stopping by.
Built with love by me
I acknowledge the Jagera people and the Turrbal people as the Traditional Custodians of Meanjin (Brisbane), the lands I work and live. I pay our respects to the Jagera and Turrbal Elders past, present and emerging.
Thanks for stopping by.
Built with love by me
I acknowledge the Jagera people and the Turrbal people as the Traditional Custodians of Meanjin (Brisbane), the lands I work and live. I pay our respects to the Jagera and Turrbal Elders past, present and emerging.